Calhearts lOGO

Passion project

The brief: Design a logo for a visual novel made by the CalArts character animation cohort of 2021. The game was orginally hosted on itch.io.

Roles: logo design, typography

My research moodboard focused on y2k feminine aesthetics and script lettering. Visual Research are.na board:
are.na/cantara-naja/my-heart-skips-a-frame