CalHeartsPro bono project
I used custom script typography and a flat style to update the early 2000’s game aesthetic that I wanted to reference for this logo. The logo is for a visual novel to be uploaded soon to itch.io. The game features true-to-life rendered backgrounds of the CalArts campus and popular student hangs. Currently, the project is in beta-testing, and updates will be forthcoming
I knew the target audience was CalArts students, aged 19-26 so I gave myself permission to play with more trendy approaches.
I did comparative research on visual novels uploaded to itch.io. and compiled them on are.na.
Out of about 20 thumbnails, I made roughs of four, that I presented to the team as 2 directions.
XHorizons LLC LogoFreelance Client
I set out to create a logo for this energy consulting company to flatter energy industry professional’s technical knowledge without being esoteric. The logo icon references underground geological formations and wind turbines, showcasing the ambitions of the consulting company to expand into green energy. Lorimer No. 2 Condensed Black Italic gives the wordmark clean, but dynamic typography.
DHRL LogosTexas State University Department of Housing and Residential Life
I designed logomarks for two residence halls and several living-learning communities, a program at the Department of Housing and Residential life that placed student residents with others of the same major within some of the residential halls.