CalHearts

Pro bono project

I used custom script typography and a flat style to update the early 2000’s game aesthetic that I wanted to reference for this logo. The logo is for a visual novel to be uploaded soon to itch.io. The game features true-to-life rendered backgrounds of the CalArts campus and popular student hangs. Currently, the project is in beta-testing, and updates will be forthcoming


Process




are.na/cantara-naja/my-heart-skips-a-frame︎︎︎

I knew the target audience was CalArts students, aged 19-26 so I gave myself permission to play with more trendy approaches.

I did comparative research on visual novels uploaded to itch.io. and compiled them on are.na.

Out of about 20 thumbnails, I made roughs of four, that I presented to the team as 2 directions.


APALA End of Year Report 2019

Freelance Client : Asian Pacific American Labor Alliance

APALA asked me to design their 2019 End of Year repor. I focused on the readability of the text content and showcasing the powerful photography that was provided to me. White space was used for rhythm, to ease the amount of text. The report is available as an interactive PDF online on APALA’s website, as well as print copies on request.

Click here for the full document online.


XHorizons LLC Logo

Freelance Client

I set out to create a logo for this energy consulting company to flatter energy industry professional’s technical knowledge without being esoteric. The logo icon references underground geological formations and wind turbines, showcasing the ambitions of the consulting company to expand into green energy. Lorimer No. 2 Condensed Black Italic gives the wordmark clean, but dynamic typography.






DHRL Logos

Texas State University Department of Housing and Residential Life

I designed logomarks for two residence halls and several living-learning communities, a program at the Department of Housing and Residential life that placed student residents with others of the same major within some of the residential halls.