CalHeartsPro bono project
I used custom script typography and a flat style to update the early 2000’s game aesthetic that I wanted to reference for this logo. The logo is for a visual novel to be uploaded soon to itch.io. The game features true-to-life rendered backgrounds of the CalArts campus and popular student hangs. Currently, the project is in beta-testing, and updates will be forthcoming
I knew the target audience was CalArts students, aged 19-26 so I gave myself permission to play with more trendy approaches.
I did comparative research on visual novels uploaded to itch.io. and compiled them on are.na.
Out of about 20 thumbnails, I made roughs of four, that I presented to the team as 2 directions.