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APALA Communications Graphics
Asian Pacific American Labor Alliance hosted at the Texas Gulf Coast Area Labor Federation
 Social Media graphics, Print, Digital

An aqua rectangular background with a white band crossing horizonally across. In the middle is the APALA, AFL-CIO seal which is two hands shaking with a picture of waves in the background. To the left of the seal is a star that looks chiseled and on the right is the text; TX. The APALA, AFL-CIO seal sits on the left side of a long rectangular background with faint gray lines in a chevron pattern. The rest of the rectangle has a chiseled star next to Asian Pacific American Labor Alliance Texas Chapter. A yellow rectangle with the faint gray chevron lines to match the previous image. A white box is on the left that reads APALA-Texas Chapter Presents; APALA TX & The Labor Movement A presentation and discussion and the day, date, time and location address. Another layout with the same elements of the previous image arranged vertically and formatted for a Facebook event cover. Two paper flyers from a diagonal view on an orange background. The flyers have horizontal arrow shapes to display the information. One flyer is in English and the other in Chinese. A screenshot of a similar design of the paper flyer for a Facebook event cover. A pink background with a paper flyer from a diagonal angle with the word Pride repeated five times in different type faces in the colors of the rainbow except for purple. A colored heart shape in half black and brown is above these words and below is a purple heart. There is a faint illustration of people walking in the background near the top, cropped to only show legs and feet.



1. 


1a. 


1b. 


1c. 


2. 


2a. 


3. 

1/1a.) Social media profile picture and banner to differentiate the Texas Chapter from National while staying within the brand

1b/1c.) Facebook post and email banner continuing the Texas Chapter look throughout all activities

2/2a.) Facebook event cover and print flyers pulling brand assets from APALA National’s Census 2020 campaign.

3.) Pride@Work flier promoting union members to join the Pride March with Houston Federation of Teachers.



I ended up using much of the same graphics, with small changes.
These are a couple of examples of chapters that modified the national brand and the official chapter logo for Texas. I was not hired to do a brand redesign for the APALA Texas Chapter. Still, I made an effort to differentiate the Texas Chapter’s visual style from national communications.



APALA Pitsburgh and APALA Los Angeles and APALA Texas brand modifications.

I am still figuring out my thoughts on what is and isn’t feasible about brand cohesion for an organization like this.
Chapters designing their graphics gave them a sense of pride for their work done in their home places. This practice fits into the values of the diverse national organization; on the other hand, it muddies national brand recognition and can give the impression that there is misalignment between chapters and national. During my fellowship, I did best to apply my design insight into my communications while primarily doing tasks of a different sort. My solutions to the balancing act I described are shown above. Back to main project ︎︎︎